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CBS Outdoor National Designer of the Year | Gold Obie Award Winner | Specializing in licensed sports merchandise, sustainable product development, and experiential graphics
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AT&T Brand Shop Collection
Project type
Trend research, vector illustration, fabric references, sourcing, tech packs, and pricing
Date
Seasonal
Designer
Apparel and headwear
Developed a custom apparel line for AT&T's upcoming product launch, overseeing overseas manufacturing to ensure strict adherence to brand guidelines. Coordinated lab dipping processes to achieve precise PMS color matching across all fabric selections, samples, and the client's in-hand date. The collection was successfully integrated into AT&T's B2B e-commerce platform through collaboration with internal development teams.
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