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AT&T Case Study: Sales-Driven Design Methodology

Project type

Custom Apparel, headwear, and accessories

Date

Seasonal

Developed a systematic approach for translating historical sales data into actionable design decisions for upcoming seasonal collections. Created a framework that analyzes previous season performance metrics to identify trends, optimize product categories, and guide design direction. This data-driven methodology improved forecasting accuracy and reduced inventory risk while maintaining creative innovation.

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