Led creative operations for CBS Outdoor (now Outfront Media) across a six-state Southern territory, including the Texas, Oklahoma, Louisiana, Mississippi, and Alabama markets. Directed end-to-end design and production of marketing collateral for the nation's largest out-of-home media network, managing creative strategy, resource allocation, and cross-regional communications. Delivered campaign assets that supported billboard, transit, and digital advertising sales across diverse metropolitan markets.

Original artwork and campaign concepts designed in Adobe Illustrator and Photoshop — brought to life through photorealistic renders engineered in Claude AI and produced in Adobe Firefly. Creative applications span branded headwear, graphic apparel, western lifestyle accessories, out-of-home advertising, and large-format digital environments, including AT&T Stadium video boards, ribbon displays, concourse kiosks, and Dallas Cowboys licensed merchandise. Every location, lighting direction, material specification, and brand-consistent styling decision was made by me.