Designed and developed custom seasonal headwear collections for the Dallas Cowboys, Avengers, Star Wars, and Stetson, creating styles that balanced team branding with current fashion trends. Managed the complete design process from initial concept sketches through production specifications, ensuring products met NFL licensing standards and retailer requirements. Collections achieved wide distribution across premium retail channels, including AT&T Stadium, NFL Pro Shop, Dick's Sporting Goods, Rally House, Academy Sports, Setson retail, and e-commerce, with select designs co-branded with film productions.

Original artwork and campaign concepts designed in Adobe Illustrator and Photoshop — brought to life through photorealistic renders engineered in Claude AI and produced in Adobe Firefly. Creative applications span branded headwear, graphic apparel, western lifestyle accessories, out-of-home advertising, and large-format digital environments, including AT&T Stadium video boards, ribbon displays, concourse kiosks, and Dallas Cowboys licensed merchandise. Every location, lighting direction, material specification, and brand-consistent styling decision was made by me.